Regular monitoring of our various health parameters can help identify problems and illnesses before they arise. Israeli company Hello Heart, which develops a blood pressure monitor and an app that monitors various medical indices and can thus identify and predict life-threatening situations, announced on Monday the closing of a 70 million Series D funding round. of dollars.
The round was led by the Stripes Fund and included participation from existing investors in the company, such as IVP Fund, Khosla, BlueRun, Maven and Resolute. The company’s total fundraising since inception is $138 million.
They refer users to treatment based on their location and financial situation
Hello Heart has developed a physical product that can monitor the blood pressure and pulse of people with heart disease. The product transmits the information to an application that can detect cases of high blood pressure or irregular heartbeat – cases that can end in heart attack, stroke or death. The system can refer patients to a doctor and obtain additional, personalized information to improve their health. The company operates on a B2B2C model, which means that its customers are large organizations that purchase subscriptions for their employees, or health insurance companies in the United States that offer the app as a service for their policyholders. .
Hello Hart’s system pushes real-time guidance to users, and one of the company’s developments is an AI model that analyzes patients’ conditions at all times and then personalizes guidance for them to treat. their high blood pressure.
During a conversation with Geektime, the company’s CEO and one of the founders, Maayan Cohen, explained that the app allows users to easily track all medical indicators related to their heart health from 4 sources. different: the company’s blood pressure monitor, their medical information history. , health apps from Apple and Google (Apple Health/Google Fit) and data that users themselves enter into the app daily. And it all fits in their pocket.
“To ensure users get high and efficient use of our product, the Hello Heart team uses methods to optimize the user experience in the world of games and social media; this is a first in the field of heart health. digital,” says Cohen. “Hello Heart is one of the most fascinating databases in the medical world and contains very comprehensive data on hundreds of thousands of users, which enables efficient training of artificial intelligence models. It combines medical data comprehensive information from clinics and information from the user’s pharmacy, as well as behavioral information on walking habits and monitoring of ongoing clinical indices at home.
Not afraid of Apple
Along with the recruitment announcement, Hello Heart revealed that a study had been conducted by the American Medical Association (and published in its journal JAMA), which examined the use of the company’s product. The peer-reviewed study looked at 28,000 users over three years and looked at what happened to their blood pressure over time. The study found that 84% of users at the highest risk level significantly lowered their blood pressure. “The results are highly significant as they are twice as high as any study of any digital product or clinical program ever published in the field,” Cohen notes.
One of the most notable trends of recent years has been Apple’s aggressive entry into the healthcare industry. Along with the ability to measure heart rate, blood oxygen, and fall detection, Apple has also focused on a comprehensive ecosystem of health products, which will interface with the various Apple products. Additionally, according to multiple reports, Apple’s super popular watch will also be able to measure blood pressure in 2024.
So, no fear of Apple’s aggressive entry into the field?
“On the contrary, we are very happy that more and more companies want to enter the heart field with heart health measuring devices. Apple, Samsung (which already has a watch to measure blood pressure) and Medical companies like Omron continue to work on heart health diagnostic products that are perfect for everyone, including Hello Heart The more hardware products there are to monitor heart indices, the greater the need for Hello Heart becomes.
They save Jimmy from “The Widow-maker”
Cohen says an important part of Hello Heart is giving employees agency and encouraging them to come up with ideas for product features and improvements. “One of the company’s developers came up with the idea of using heart rate data to predict arrhythmias and other cardiac events. An arrhythmia is a change in normal heart rate that can manifest as a lack of pulse or rhythm irregularity. Untreated heart arrhythmias can lead to blood clots which can cause serious brain or heart problems,” Cohen says. She said that a few weeks after the feature was released to users, 1,578 between them received an indication of a potential cardiac event and cardiac arrhythmias.
But the highlight, according to Cohen, came from a review by an American Hello Heart user named Jimmy Ramos. “Jimmy has been tracking his blood pressure for several months using our sphygmomanometer and our app. One morning the app alerted him that he had an arrhythmia, and that he needed to see a doctor immediately. He arrived at the hospital, and although the medical staff initially doubted him, since he had no noticeable symptoms, he showed the medical staff the report in the app, which led them to him have an ECG. The examination revealed that Ramos suffered from a serious undiagnosed arrhythmia also known as The Widow-maker, one which within days could have led to his death.” At the scene, Ramos was hospitalized and immediately transported for bypass surgery, which saved his life.”