Vires Velo set to open new physiology studio in Norfolk – Community | SehndeWeb

Vires Velo announces the opening of its Physiology Studio, a new space dedicated to in-depth physiological assessments.

The new studio will give consumers access to a suite of research equipment under the control of a sports scientist. The Physiology Studio is primarily aimed at cyclists, but can also be useful for anyone who wants to better understand their own physiology and how to exercise and train effectively.

We believe that everyone, regardless of skill level, can benefit from an informed approach to training and exercise. We will welcome professional and semi-professional athletes, committed amateurs and complete beginners to visit and use the studio. An individual’s goals determine the outcomes and assessment protocols that are used.

The experience is offered from the Vires Velo Experience Center in Norfolk in a private studio, designed to ‘break the mould’ of traditional lab environments. The Vires Velo Sports Scientist has a toolkit of advanced medical-grade equipment to perform assessments and generate actionable reports and takeaways. These include a spiroergometry system for cardiopulmonary exercise testing, an EMG muscle activation system, a 3-channel ECG, a bioelectrical impedance system for body composition, an Atom X Wattbike and medical-grade equipment to take basic rest and body measurements.

This latest investment follows the opening of a new idmatch bike mounting system earlier this year. Physiology Studio rounds out and completes Vires Velo’s offering, the company said, which now includes bike assembly and a Factor Bikes showroom and test center.

Physiology Studio launches with three packages to cater to a wide range of customers. Baseline is the entry-level package that allows customers to better understand their personal physiology and resting metabolic rates. They will understand the optimal exercise intensity to use fat for fuel and which areas of their physiology they need to target to achieve their training/fitness goals. Performance is for the committed amateur or runner who will learn all of the above, but also a deep understanding of training zones based on their own physiology and maximal oxygen uptake (otherwise known as VO2max).

A full Vires Velo Experience package can also be booked which includes a day at the Experience Center with bike fitting, physiology testing and the chance to test a World Tour level Factor racing bike. All packages focus on results and give clients actionable insights through one-on-one interactions before and after sessions.

Managing Director John Bailey said: “Following my work with the original Factor 001 which began to examine the acquisition of human physiological data, I have decided that the time has come to launch this service. We have learned from our own clients over the past 3 years and identified a real appetite for understanding one’s own physiology and biomechanics.

“As a company, we only work with the very best, including Factor/Black Inc. Our philosophy is that we provide customers with the most technically advanced and performance driven bikes, now we can dive deep into their fit and lift the hood over the engine to look for improvements.

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Hayden Daniells, Sports Scientist, said: “Using data and technology usually only available to connoisseurs, we are able to deliver a unique experience for cyclists in the UK. We’ll help people crunch the numbers and extract the most useful information to get the most out of their time on the bike.

“We are all busy and time is precious, but with an investment in understanding our own physiology, we can make informed decisions about what type of exercise to do and how much training is needed to achieve individual goals. It can it could be about doing a sporty 100 mile race, winning a race or just being able to keep up with your friends. Or realistically it could just be about getting in shape or getting in better shape .

The Physiology Studio opens in May and can be reserved online now. Packages start from £240.

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